I’ve some really exciting news to share today. We’re partnering with Thriftizer, a Shopify Expert to provide our customers with all the help they need to power their retention game. 

We’ve known Praveen Nair, founder of Thriftizer for about 3 years now. We first worked together in a similar capacity in my previous engagement. He has worked with over 1000 eCommerce brands and knows the space inside out. 

When we reached out to him to pick his brain about how things are changing in the email and SMS space, the talks about partnering naturally came up. We’re both in the same space, helping the same people, it was only logical that we could do it 10x better if we worked together.

Effective marketing boils down to being contextual and relevant. You need both the tools and the human creativity to create messages that stand out. And that’s precisely why we’ve teamed up with Thriftizer. 

So, what can you expect from this partnership?

By combining the cutting-edge technology of Forward with the expert strategies and insights of Thriftizer, we’re about to take your retention game to a whole new level.

In 2026, Shopify email marketing automation has become one of the most important growth tools for ecommerce brands. Brands that combine smart automation with expert strategy consistently make more revenue than those using just one or the other. If you are a Shopify brand trying to grow, getting both right is no longer optional.

Tailored Marketing Strategies

Every brand is unique, and your marketing should reflect that. With Thriftizer’s wealth of experience in crafting effective email and SMS campaigns, combined with Forward’s robust automation capabilities, you can expect personalized marketing strategies that are tailor-made for your brand. From abandoned cart reminders to win-back campaigns, we’ve got you covered.

Email marketing delivers an average return of $42 for every $1 spent in 2026. It represents an ROI of around 4200%, outperforming most other digital marketing channels. Brands that use tailored, behavior-based campaigns instead of generic blasts see far better results across open rates, clicks, and revenue.

Advanced Targeting and Segmentation

No more generic blasts to your entire customer base! The talented team at Thrifitizer will weigh the cost of segmentation against potential ROI and suggest the right segments. With Forward and Thriftizer, you can precisely target your audience based on behavior, preferences, and demographics. By segmenting your customers, you can deliver highly relevant messages that resonate with each individual, resulting in higher open rates, CTRs, and revenue.

The more relevant your emails feel to each person, the more likely they are to open, click, and buy. Sending the same message to your entire list works against you because different customers are at different stages and have different needs.

Data-Driven Insights

As ESPs, we analyze millions of emails every month. From the length of subject lines to using emojis to the send timings, our system generates a massive amount of insights. Our partnership ensures that you have access to comprehensive analytics and actionable insights that’s continuously up to date.

For example, automated emails make up just 2-5% of total sends but drive 29-38% of total email revenue. That data changes everything about how you spend your time and where you put your energy. 

Expert Guidance

There’s one thing everyone at Forward strongly believes in: we’re not just here to provide you with powerful tools; we’re here to support you every step of the way in navigating the eCom space. With our partnership, you have everything you need to achieve your business goals.

We couldn’t be more thrilled about this partnership. Combining the strengths of our platform and Thriftizer’s expertise, we’ll help you engage, nurture, and convert your audience like never before.

The brands that grow the fastest are not always the ones with the biggest budgets. Data suggests that the top 5% of e-commerce brands drove 54% of total order growth last year, and the main reason was their ability to act on customer behavior quickly and correctly. That is exactly what having the right guidance makes possible.

Why Shopify Email Marketing Automation Matters More Than Ever in 2026

Shopify brands in 2026 are competing in the most crowded online market ever. More stores, more ads, more noise. The brands that win are the ones that reach the right customer at the right time with the right message. That is exactly what Shopify email marketing automation makes possible. 

Every Shopify store needs to have three core flows running from day one. A welcome sequence builds trust with new subscribers right away. An abandoned cart flow brings back shoppers who left without buying. A win-back campaign re-engages customers who have gone quiet. 

Stores that have all three of these flows active generate significantly more revenue per subscriber than stores that rely only on one-time campaign sends.

Conclusion

Retention is the most important growth lever for any Shopify brand in 2026. Getting a new customer is expensive. Keeping one is much less expensive and pays off more over time. 

The Forward and Thriftizer partnership brings together powerful Shopify email marketing automation and real human expertise so your brand gets both. You do not have to choose between a great tool and a great strategy anymore. 

If you want to improve your retention, grow your revenue, and stop leaving money on the table, we would love to help. Contact our team today and allow us to demonstrate the potential of the right setup for your store.

FAQs

What is Shopify email marketing automation and why does it matter?

Shopify email marketing automation means setting up emails that send on their own based on what a customer does, like signing up, leaving items in their cart, or not buying in a while. Instead of sending emails manually, these flows run in the background every day. In 2026, this is one of the most important tools a Shopify brand can have because it saves time and brings in revenue without extra effort.

How do Shopify brands use email automation to improve retention?

Shopify brands use automation to stay in touch with customers at every stage of their journey. A welcome flow builds a relationship with new subscribers from day one. Post-purchase emails keep buyers engaged after they order. Win-back flows engage customers who have ceased purchasing before they permanently leave.

What are the most important email automation flows for Shopify stores?

The three most important flows are the welcome sequence, the abandoned cart flow, and the win-back campaign. The welcome flow turns new subscribers into buyers. The abandoned cart flow recovers shoppers who left without completing their purchase. The win-back flow brings back customers who have gone quiet and stops you from losing them forever.

How does combining email automation with expert strategy improve ecommerce results?

Automation handles the timing and delivery of your emails, but it still needs the right message, the right segment, and the right offer to actually work. An expert brings that human layer on top of the tool. When both work together, your emails are not just sent at the right time but also say exactly the right thing to the right person, which is what drives real results.