Privacy Policy

Effective date: 28/12/2022

Forward: Email Marketing & SMS "the App” provides marketing intelligence software "the Service" to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Please read this Privacy Policy to learn how we treat your personal information. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy. 

Note: This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

1. General Provisions

Forward as a Data Controller: For purposes of data protection laws, Forward is the “data controller” (or similar term under applicable laws) and is generally responsible for and controls the processing of your personal information collected through your use of our Service. This Privacy Notice applies only to instances where Forward acts as a data controller.

Forward as a Data Processor:  In providing our Service, our customers may collect data in our products and services, or we may collect data on their behalf, which may include personal information or data about our customers’ end users (“Customer Data”). In such instances, Forward acts as a “data processor” (or similar term under applicable laws), and we have contractually committed ourselves to process Customer Data on behalf and under the instruction of the respective customer, who is the data controller. This Privacy Notice does not apply to the processing of Customer Data and we recommend you read the privacy notice of the respective customer if their processing concerns your personal information.

2. How we collect your data

2.a When you provide Personal Data to us, for example, when you register to and use the Platform, Services, Website, Social, contact us, subscribe to our newsletter, apply for a job position offered by us, etc.

2.b When you install the App, we are automatically able to access certain types of information from your Shopify account like customers, order data, discounts, and more.

2.c When you use our Services, Platform, Website, Social Accounts, such as usage history, your IP address, cookies, preferences, open URL links, etc.;

2.d When we receive Personal Data from other parties, for example, when we receive information from public registers, state or local government institutions or bodies, our partners, other third parties, such as payment institutions, about payments made, etc.;

2.e When your Personal Data, with your consent, is provided to us by other persons, including companies using our Services, for example, when such companies indicate your contacts, refer to you as an authorized person, etc.

2.f Information Collected Automatically

We and our third-party providers and partners collect certain personal information automatically when you visit, interact with, or use our Service.

The Services use cookies and similar technologies such as pixels, clear GIFs, web beacons and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser and tell us how and when you visit and use our Services, to analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. 

We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). 

We use the following types of Cookies: 

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.  Further information on the refusal of cookies can be found at the or

To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. 

Tracking technology

We may use the following technologies currently or in the future to analyze how you use the Platform and Website:

Google Analytics: The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with personal information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to thisWebsite is restricted by the Google Analytics Terms of Service, available at, and the Google PrivacyPolicy, available at You may learn more about how Google collects and processes data specifically in connection withGoogle Analytics at You may prevent your data from being used by Google Analytics by downloading and installing theGoogle Analytics Opt-out Browser Add-on, available at

Google Ads: Allows the Website to serve you ads and to draw up reports. All this information is anonymous. Data collected by Google Ads is typically stored on a Google server in the U.S. If you don’t want to receive tailor-made advertising and/or want to opt out of Google Inc. cookies, you can turn off Google Inc. advertising settings at the by changing your settings as needed. In this case, an opt-out cookie may be entered for you. However, if you delete all cookies, the opt-out cookie may also be deleted.

Google Remarketing: Allows the Website to re-serve you ads on Google partner network sites. If you don’t want to receive tailor-made advertising and/or want to opt out of Google Inc. cookies, you can turn off Google Inc. advertising settings at the by changing your settings as needed. In this case, an opt-out cookie may be entered for you. However, if you delete all cookies, the opt-out cookie may also be deleted.

Mixpanel: We collect personal information such as your email address and your user activity through the use of Mixpanel. Mixpanel’s ability to use and share information is governed by the Mixpanel Terms of Use, available at, and the Mixpanel Privacy Policy, available at You can opt-out of Mixpanel’s services by clicking on the following link:

Hotjar: The Website uses Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device'sIP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our Website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy at You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our Website and Hotjar’s use of tracking cookies on other websites on this link

Facebook Pixels and SDKs: We use Facebook pixels or SDKs, which are tools that provide help to website owners and publishers, developers, advertisers, business partners (and their customers) and others integrate, use and exchange information with Facebook, as such the collection and use of information for ad targeting. Please note that third parties, including Facebook, use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the internet and use that information to provide measurement services and target ads. Facebook’s ability to use and share information is governed by theFacebook Tools Terms, available at: You can prevent your data from being used by FacebookPixels and SDKs by exercising your choice through these mechanisms: choices or

3. What data do we collect?

We process Personal Data to offer and provide Services, Platform, and Website to fulfil our contractual obligations, as well as pursuing our or third parties’ legitimate interest, in compliance with legal regulations or obligations.

The person providing Personal Data to us is responsible for the correctness, completeness, and relevance of such Personal Data, as well as for the consent of the person whose data is provided to submit his/her Personal Data to us. We may ask you to confirm that the person has the right to provide us with Personal Data (for example, by filling in service orders or registration forms). If necessary (e. g. a person inquires to us about receiving their Personal Data), we will indicate the provider of such Personal Data.

Personal Identifiers:

Commercial Information:

Platform data:

Log Data:

Internet or Other Similar Network Activity Information:

Geolocation Data:

Sensory Data:

4. How we use your data

We process Personal Data to operate, improve, understand and personalize our Services. 

We use Personal Data for the following purposes:

As noted in the list above, we may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers or email you about your use of the Services. Also, we may receive a confirmation when you open an email from us, which helps us improve our Services. If you do not want to receive communications from us, please indicate your preference by emailing us at

5. How we share your data

We disclose your Personal Data as indicated in the chart above to the following categories of service providers and other parties:

Service Providers: These are third parties that help us provide our Services, including payment processors, ad networks, security and fraud prevention providers, hosting and other technology and communications providers, analytics providers, and contract personnel.

Business and Marketing Partners: We may also disclose personal information with other business and marketing partners with whom we jointly offer products or services, co-market or host events, or who are part of our partner ecosystem. We may obtain your consent where required by applicable law. Our business and marketing partners will use your information in accordance with their own privacy notices. 

Advertising Partners: We may share certain personal information (including information collected through cookies) with our advertising service providers and vendors in order to advertise our Services to you. 

Corporate Transaction: Your Personal Data may also be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part).

Legal Obligations and Rights: We may disclose personal information to third parties, such as legal advisors and law enforcement agencies, regulators, other authorities and other third parties for legal reasons if we reasonably believe that such action is necessary: 

We disclose your Personal Data to service providers and other parties for the following business purposes:

With Your Consent: We may disclose personal information about an individual to certain other third parties or publicly with their consent or direction. For example, with an individual’s consent or direction we may post their testimonial on our website or service-related publications. 

6. Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. 

For example, the Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of Personal Data you provide to us. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. 

We retain Personal Data about you for as long as you have an open account with us and for six months after termination of your account for archival and billing purposes, or as otherwise necessary to provide you with our Services. 

In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We retain a user’s subscription and purchase history indefinitely for archival purposes.

7. Personal Data of Children

We do not knowingly collect or solicit Personal Data about children under 16 years of age; if you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please contact us at 

8. Control over your information

9. Privacy Rights

In accordance with applicable privacy law and the jurisdiction in which you reside, you may be able to exercise some or all of the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):

To exercise your rights: please submit a request by sending an email to

Before processing your request, we will need to verify your identity and confirm you are a resident of a jurisdiction that offers such right(s). In order to verify your identity, we will generally either require the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. This process may require us to request additional personal information from you. In certain circumstances, we may decline a request to exercise the rights described above, particularly where we are unable to verify your identity or locate your information in our systems. If we are unable to comply with all or a portion of your request, we will explain the reasons for declining to comply with the request.

Unless you have exercised your right to opt-out, we may use your information for all the purposes described in this Privacy Policy, including for targeted advertising. 

You do not need to create an account with us to exercise your right to opt-out. However, we may ask you to provide additional personal information so that we can properly identify you to track compliance with your opt-out request. We will only use personal information provided in an opt-out request to review and comply with the request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems. We may not process your request if we, in good faith, believe that the request is fraudulent. In such instances, we will send a notice to the requestor explaining our decision.

10. Changes to this Privacy Policy

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on the, by sending you an email and/or by some other means. 

Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

11. Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:


1901 Knightsbridge #7105, Farmers Branch,
TX, 75234