20 creative campaign ideas for health and wellness brands this August

As the summer slowly starts fading, and the cooler days come closer, August opens up new opportunities for health and wellness brands to try new innovative campaigns this month.

In this blog, we'll walk you through the entire August calendar, offering email campaign ideas tailored to each event. From recognizing National Wellness Month to promoting feet health, these campaigns can be customized based on your goals.

Let's take a look into the different campaigns to run this August and make your brand shine!

1. National Wellness Month:

August is the National Wellness Month and its the perfect opportunity to promote holistic well-being and products that helps customers achieve it.

2. A Summer Refresh:

August signals the last stretch of summer, making it an ideal time for a seasonal refresh. Encourage your audience to revitalize their wellness routines with a focus on hydration, rejuvenation, and self-care.

3. Fitness Fiesta:

Help your audience stay motivated and active with a fitness-focused campaign. Showcase a variety of workout essentials, from activewear and fitness trackers to home gym equipment and virtual training programs.

Important dates in August:

1. National Grab Some Nuts Day - Aug 3

Segment: All

Campaign ideas:

• Nut Education: Share the nutritional benefits of various nuts used in your products.
• Nut Variety: Showcase a variety of nut based products and provide a small coupon code for subscribers.

2. National Friendship Day - Aug 4

Segment: All

Campaign ideas:

• Friendship Bundle Deal: Create a "Friendship Bundle Deal" with products meant for sharing. Encourage customers to celebrate friendship with exclusive discounts on bundles for themselves and their friends.
• Friendship BOGO: Promote a BOGO sale by encouraging customers to buy a product and give the extra to their a friend.
• Refer A Friend: Encourage your subscribers to refer a friend in return for incentives for both the parties.

3. National Fresh Breath Day - Aug 6

Segment: All

Campaign ideas:

• Oral Health: Educate subscribers on the importance of oral health and how your products can help battle oral problems.
• Freshness Products: Showcase the variety of products that aims to give customers a fresh breath and share a few tips to maintain the fresh breath.

4. National Book Lovers Day - Aug 9

Segment: All

Campaign idea:

• Book Recommendation: Share few books that can help customers improve their physical and mental health.

5. International Youth Day - Aug 12

Segment: All

Campaign ideas:

• Stay Young: Promote products that'll give customers a young look and talk about their benefits.
• Customer Stories: Share stories of customers who've achieved in maintaining a young look by using your products.

6. National Relaxation Day - Aug 15

Segment: All

Campaign ideas:

• Relaxation Bundle: Create a bundle from products that aim to relax customers and provide a limited time discount on it.
• Tips to Relax: Share tips and tricks to help customers handle stress and stay relaxed.

7. National Tell A Joke Day - Aug 16

Segment: All

Campaign ideas:

• Laugh and Stay Healthy: Share a some lighthearted health tips infused with humor. Offer a coupon code that sounds quirky and funny.
• Discount for a joke: Conduct a contest that'll reward the participants with a small discount for sharing a creative joke centred around your brand.

8. National I Love My Feet Day - Aug 17

Segment: All

Campaign idea:

• Feet Health: Showcase a variety of products focusing on foot care. Offer a one day discount on these products.

9. National Grief Awareness Day - Aug 30

Segment: All

Campaign idea:

• It'll Pass: Offer guidance on coping strategies, mindfulness practices, and community support networks to help individuals on their healing journey.

10. International Overdose Awareness Day - Aug 31

Segment: All

Campaign idea:

• DangerDose: Share facts about overdosages and the harmful impacts it can have. Provide resources to help users stay away from it.

We hope these campaigns gave you a creative head-start for this month. Don't forget to customize these campaigns to fit your brand and watch out for those sweet metrics. Happy emailing!