January is the perfect time to refresh and rejuvenate your skincare and cosmetics eCommerce store's email campaigns. With the holiday season over and many people looking to start the new year with a renewed focus on self-care and wellness, there are many opportunities to connect with your audience and promote your products.
In this blog, we will look at how you can use trends, holidays, and events to create relevant and timely campaigns that will resonate with your audience.
Whether you're looking to increase brand awareness, drive sales, or build customer loyalty, these email campaign ideas will help you achieve your goals and start the year off on the right foot.
1. New Year, new you
Start the year off right by promoting products that can help your customers achieve their beauty and skincare goals. Consider offering special promotions or discounts to encourage people to try out new products.
Pro tip: If you find this as an idea that’s used by a lot of eCommerce brands, you can take a different approach. Something on these lines may be - Get Glowing this new year or Have a Glowing start to 2023: Offer tips and products for achieving a radiant, healthy complexion.
2. Winter skincare tips
With the dry, cold weather of winter, many people struggle with maintaining healthy, hydrated skin. Consider sending out an email with tips for keeping skin moisturized and protected during the winter months. You could also include product recommendations and special offers to help people get the skincare products they need.
3. Product launch
If you have any new products launching in January, be sure to let your email subscribers know about them. Consider offering a special promotion or discount to encourage people to try out the new products.
4. Skincare quiz
Create a fun quiz that helps subscribers determine their skin type and provides recommendations for products that would be most suitable for their needs. Help them achieve their beauty goals through this quiz. You could include a promotion or discount for those who complete the quiz.
5. Beauty tutorials
Send out emails featuring beauty tutorials that show subscribers how to use your products to achieve a specific look or effect. You could include step-by-step instructions and tips for getting the most out of your products.
6. Customer spotlight
Highlight a customer or two in your email newsletter and feature their skincare and beauty routine. You could include photos of them using your products and ask them to share their favourite tips and tricks.
7. Beauty forecast
Share your predictions for the hottest beauty trends of the upcoming season, along with a selection of products that would be perfect for incorporating those trends into your routine.
8. Valentine's Day gift guide
Create a gift guide featuring a selection of beauty and skincare products that would make perfect presents for Valentine's Day. You could include gift sets, individual products, or both.
Pro Tip: It's a good idea to identify potential candidates who can be a great fit for the upcoming valentines day. Segment them based on age and gender. Make sure to include a day wise gifting guide and start nurturing them from the mid of Jan so that they’ll be prepared for the Valentine’s day sale.
Important dates in January
1. National Trivia Day - Jan 4th
- Campaign Type: Quiz
- Segment: Not engaged
- Campaign idea:
A trivia quiz
You could create a trivia quiz about beauty and skincare topics and send it to your subscribers. You could offer a prize to the person who gets the most answers correct.
2. International Thank You Day - Jan 11
- Campaign Type: Gratitude, Discount
- Segment: All Purchasers in 2022
- Campaign Ideas:
A thank you discount
You could offer a special discount to your customers as a way of saying thank you for their business.
Customer appreciation sale
You could hold a sale on select products as a way of thanking your customers for their loyalty.
A Simple thank you email
You could send a simple email to your subscribers thanking them for their business and letting them know how much you appreciate them.
3. Martin Luther King Day: Jan 16th
- Campaign Type: Aspirational + Discount
- Segment: All
- Campaign Ideas:
A "dream big" sale
You could hold a sale on products that help people achieve their goals and dreams, such as skincare products that promote healthy, radiant skin.
A message of solidarity
You could send an email to your subscribers expressing your support for the principles of equality and justice that Martin Luther King Jr. stood for.
A charity donation campaign
You could partner with a charity or organization that promotes social justice and equality, and encourage your customers to make a donation in honour of Martin Luther King Jr. You could offer a special promotion or discount to customers who make a donation.
4. Get To Know Your Customers Day: Jan 19th
- Campaign Type: Survey
- Segment: Inactive, Active and Passives (Float three different surveys)
- Campaign Ideas:
A customer survey
You could send out a survey to your subscribers to learn more about their preferences and what they like about your products. You could offer a discount or other incentive for completing the survey.
5. National Use your gift card Day: Jan 21st
- Campaign Type: Gift card
- Segment: VIP Customers + Discount Shoppers
- Campaign ideas:
A sale on gift cards
You could offer a special discount on your e-gift cards or physical gift cards to encourage people to purchase them as gifts for their friends and loved ones.
A reminder to use gift cards
If you have customers who have purchased gift cards from your store but have not yet used them, you could send out a reminder email encouraging them to use their gift cards. You could also include a special offer or promotion to incentivize them to shop with you.
A special promotion
You could offer a special promotion or free gift with the purchase of a gift card to encourage people to shop with you on National Use Your Gift Card Day.
6. National Compliment Day: Jan 24th
- Campaign Type: Bundles, Discount Coupons
- Segment: All purchasers
- Campaign idea:
A customer appreciation email
You could send out an email to your subscribers thanking them for their business and including a compliment about their previous purchases. It’s a great time to sell bundled products.
7. National Spouses Day: Jan 26th
- Campaign Type: Gift/Coupon
- Segment: Gender + Age (over 30) + not purchased in the last 120 days
- Campaign Ideas:
A "couple's retreat" promotion
You could offer a special promotion where couples can purchase a beauty and skincare package for two at a discounted price. This could be a great way to encourage couples to celebrate National Spouse Day together.
A "romantic gift ideas" quiz
You could create a quiz that helps customers find the perfect gift for their spouse based on their interests and personality.
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