30+ Fresh Email Campaign Ideas for Skincare and Beauty Brands this May

Discover 30+ creative and effective email campaign ideas for skincare brands to boost engagement and sales this May.

Campaign Ideas
April 20, 2023
30+ Fresh Email Campaign Ideas for Skincare and Beauty Brands this May

As the weather warms up and the days get longer, eCommerce skincare and cosmetics brands have the opportunity to connect with their audience and promote their products through email campaigns. May is a busy month with a few campaign worthy events like National Sunscreen Day, Mother's Day and Memorial Day.

Let’s dive right in and look at a bunch of campaign ideas.

1. Mother's Day Sale

Offer a special Mother's Day sale on your skincare and cosmetics products. You can create gift sets or bundles for moms or offer a discount code for the occasion.

Pro Tip: 

  • Begin at least two weeks prior and gauge their interest in Mother's Day promotions. 
  • Offer them the option to opt-out, as you may not know their personal circumstances. 
  • Send campaigns only to those who have expressed interest. Keep in mind that this is not just a sales campaign; it's about building a deeper connection between your brand and your customer
  • Prepare a solid campaign plan for extended mother’s day

2. Spring Beauty Essentials

Highlight your latest and greatest spring beauty essentials, such as light moisturizers, sunscreens, and floral scents.

3. Memorial Day Sale

Create a Memorial Day sale that features summer skincare and makeup products, such as waterproof mascara and lightweight sunscreens.

4. Skincare Tips for Summer

Share tips on how to transition your skincare routine from spring to summer and promote products that are perfect for warmer weather.

5. DIY Face Masks

Share DIY face mask recipes using your skincare products and encourage your subscribers to try them out.

6. Summer Beauty Trends

Share the latest summer beauty trends and suggest products that align with these trends.

7. Travel-Size Products

Promote travel-size products for those who are planning summer vacations or weekend getaways.

8. Sun Protection Tips

Educate your subscribers on the importance of sun protection and suggest products that offer SPF protection.

9. Beauty Influencer Collaboration

Partner with a beauty influencer to create a limited edition product or to promote your brand.

10. Virtual Beauty Consultation

Offer virtual beauty consultations to help your subscribers find the perfect products for their skin type and concerns.

11. Graduation Gift Ideas

Create a graduation gift guide that features skincare and cosmetics products, such as face masks and graduation makeup looks.

12. National Sunscreen Day

Create a campaign around National Sunscreen Day on May 27th to raise awareness about the importance of sunscreen.

13. Sustainable Beauty Products

Share your brand's commitment to sustainability and eco-friendly products, and highlight your sustainable product offerings.

Important Dates in May

1. Star Wars Day | May 04

Segment: All 
Campaign Ideas

May the Fourth Be With You Sale

Create a Star Wars-themed sale and offer a discount code for your subscribers to use on your website.

Galactic Beauty

Create a Star Wars-inspired beauty look using your skincare and cosmetics products and share it with your subscribers. You can also encourage them to share their own Star Wars-inspired looks on social media using a branded hashtag.

Yoda's Skincare Tips

Share skincare tips inspired by Yoda's wise words, such as "Cleanse your face, you must" and "Hydrated skin, you will have."

Star Wars Product Line

Create a limited edition Star Wars-themed product line, such as a Darth Vader-inspired black face mask or a Princess Leia-inspired lip balm.

Virtual Star Wars Trivia

Host a virtual Star Wars trivia contest for your subscribers and offer a special discount code for winners.

2. Mother’s Day | May 14

Segment: Subscribers Opted for Mother’s day promotion
Campaign Ideas:

Gift Guide

Create a Mother's Day gift guide featuring skincare and cosmetics products that would make great gifts for moms. Include a range of products, such as moisturizers, serums, eye creams, and makeup sets.

Special Offer

Offer a special discount code for Mother's Day to show your appreciation for moms. You can also create a special gift set that includes some of your best-selling products and offer it at a discounted price.

Self-Care Tips

Share self-care tips and routines that moms can do at home using your skincare and cosmetics products. This can be a great way to educate your subscribers on the benefits of your products while also providing helpful tips for moms.

Mother-Daughter Beauty Session

Host a virtual beauty session for mothers and daughters, showcasing your skincare and cosmetics products and providing tips for creating a beautiful and healthy complexion.

Personalized Gift Sets

Offer personalized gift sets that allow customers to choose their own skincare and cosmetics products to create a custom gift for their moms.

Mother's Day Messages

Share heartwarming Mother's Day messages from your team or customers, or encourage your subscribers to share their own messages using a branded hashtag.

Beauty and Wellness Bundle

Create a bundle that includes a selection of your skincare and cosmetics products along with some wellness products, such as candles or essential oils, for a complete self-care experience.

3. National Sunscreen Day |  May 27

Segment: All
Campaign Ideas:

Sun Protection Tips

Share tips on the importance of sun protection, such as wearing sunscreen every day, even on cloudy days, and reapplying every two hours.

Sunscreen Product Line

Highlight your range of sunscreen products, including different SPF levels and formulations for different skin types.

Sun Protection and Skincare

Showcase the benefits of using skincare products with SPF, such as moisturizers and foundations, to provide an extra layer of sun protection.

Limited Time Offer

Offer a special discount code or promotion for your sunscreen products for National Sunscreen Day.

Virtual Sun Protection Workshop

Host a virtual workshop that educates subscribers on the importance of sun protection and provides tips on how to protect their skin from the sun.

Celebrity Sunscreen Secrets

Share sun protection tips and routines from celebrities or influencers who are known for their glowing, healthy skin.

Beach Day Essentials

Create a campaign that showcases your sunscreen products along with other beach day essentials, such as hats, sunglasses, and beach towels.

4. Memorial Day | May 29

Segment: All
Campaign Ideas:

Memorial Day Sale

Offer a Memorial Day sale on your skincare and cosmetics products, providing a discount code or special promotion for your subscribers.

Thank You Message

Share a heartfelt message of gratitude to all the service members and their families for their sacrifices and dedication to our country.

Be creative, have fun, and make sure to keep your campaigns relevant to your target audience.

Good luck!


Thanks for giving our blog a read, if you're exploring more on this topic, you might find this helpful:

20 Email Campaign Ideas for Skincare and Beauty Brands

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