Email unsubscribes are not bad: Here's why

I gotta admit, "unsubscribe rate" does sound like if my sleep paralysis demon was an email marketing metric. But, I can assure you that it's no less than a friend who spits out harsh truths to help you level up.

The truths do be hurting though, having to digest the fact that some people have left your list. But, they have not left without leaving clues that'll help improve your email marketing.

When should you start?

If you are witnessing unsubscribe rates of 0.5%, then it's time to start making changes to your email marketing strategy. It's also not like you're banned from making changes if you have a lower unsubscribe rate.

So, feel free to dive into these potential areas that might need improvements:

Frequency of emails

Sending too many emails can be overwhelming and annoying, while sending emails once in a blue moon doesn't help either. If you're unsure of what might be a good frequency, ask your readers directly. Send out an email asking people to update their email frequency preference and make changes to your sending frequency accordingly.

Segmentation

Irrelevant and unpersonalized emails are good enough reasons for people to unsubscribe from you. So, check if there is room for segmentation and fine tune your content for specific segments to provide better value to them.

Expand your content

Take a look at your current campaigns and segments to curate more ideas that'd provide more value and engagement to your readers. To kickstart your creativity, check out our different campaign ideas that are not discounts.

Here's a cool Venn diagram about how these areas of improvements together can help you deliver satisfying content to your readers.

Update your welcome flow

Most people subscribe to emails to avail that sweet welcome discount. Once they get that offer, they don't have a reason to stay for longer. A good welcome flow is your chance to change their mind and make them stay. Don't get rushing to promote your best sellers immediately, instead aim to build a relationship with them.

Luckily, we have just the resource you need to help you build the perfect welcome flow. Feel free to check it out.

On a parallel thought - Clean your email list

If your unsubscribe rate is increasing, there is a good chance that there are a lot of unengaged subscribers laying dormant in your email list. Run a sunset flow and try to revive them, and purge the ones who don't respond.

The sleep paralysis demon doesn't look so scary anymore, does it? Let's take the breadcrumbs of clues that unsubscribers leave behind and say cheers to an improved email marketing strategy.

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Thanks for giving our blog a read, if you're exploring more on this topic, you might find this helpful:

How to Troubleshoot Every Email Marketing Metric