20+ Must-Try Email Campaign Ideas for Fashion Brands this May

Discover 20+ creative email campaign ideas to help fashion brands engage with their audience this May.

Campaign Ideas
April 20, 2023
20+ Must-Try Email Campaign Ideas for Fashion Brands this May

May is a month of renewal, with spring in full swing and summer just around the corner. For fashion stores, it's a perfect time to connect with their customers through creative and engaging email campaigns. Whether you're looking to promote your latest collection or celebrate Mother's Day, there are plenty of opportunities to stand out in your customers' inboxes.

​​So, let's dive in and explore some exciting email campaign ideas that can help your fashion store attract and retain customers during the month of May.

1. May the Fourth Be With You Sale

Offer a special discount on Star Wars-themed clothing and accessories, using the pun "May the Fourth be with you" to grab subscribers' attention.

2. Spring Collection

Highlight your latest spring collection and encourage subscribers to update their wardrobe with the latest fashion trends. Use vibrant and colorful imagery to showcase your products.

3. Mother's Day Promotion

Create a special promotion for Mother's Day, such as a discount on a particular range of products or a gift with purchase. Target your email to customers who are mothers or those who may be shopping for their mothers.

Pro Tip:

- Begin at least two weeks prior and gauge their interest in Mother's Day promotions.
- Offer them the option to opt-out, as you may not know their personal circumstances.
- Send campaigns only to those who have expressed interest. Keep in mind that this is not just a sales campaign; it's about building a deeper connection between your brand and your customer
- Prepare a solid campaign plan for extended mother’s day

Quick note: We have curated more than 10 really good examples of mothers day emails that you can refer to.

4. Memorial Day Sale

Offer a special Memorial Day discount to your subscribers on a selection of products or on their entire purchase. Create urgency by making it a limited time offer.

Important Dates in May

1. National Teacher Day | May 02

Segment: All
Campaign Ideas:

Offer a exclusive deals

Offer teachers a special discount on your products as a way to show appreciation for their hard work. You can use a code or a link that they can use to redeem the discount at checkout.

Gift Guide

Create a gift guide featuring your products that would make great gifts for teachers. This can include items like stylish work bags, or accessories that they can wear to work.

2. Star Wars Day | May 04

Segment: All
Campaign Ideas:

May the Fourth Be With You Sale

Offer a special discount on Star Wars-themed clothing and accessories, using the pun "May the Fourth be with you" to grab subscribers' attention.

Star Wars Collection

Highlight your Star Wars-themed clothing and accessories collection, featuring shirts, hats, jewelry, and other products inspired by the popular franchise.

Cosplay Contest

Host a cosplay contest on social media, and encourage subscribers to show off their best Star Wars-themed outfits. Offer a prize to the winner, such as a gift card or free product.

Character Spotlights

Feature a different Star Wars character each day leading up to May 4th, showcasing products inspired by their look or personality. Use fun copy and engaging imagery to draw in subscribers.

Star Wars Trivia

Create a Star Wars-themed trivia contest in your email campaign, offering a prize to subscribers who correctly answer all the questions. Include a call-to-action to shop your Star Wars-themed products.

3. Mother’s Day | May 14

Segment: Subscribers Opted for Mother’s day promotion
Campaign Ideas:

Gift Guide

Create a gift guide featuring items that would make great Mother's Day gifts. This can include items like jewelry, handbags, shoes, or clothing. You can also include gift cards or digital gift certificates for those who may be unsure of what to buy.


Start sharing this guide with your subscribers in the last week of April and ensure there’s enough time for them to do something special.

Mother-Daughter Matching Outfits

Create a special line of matching outfits for moms and daughters. This can be a fun and unique way for moms and daughters to show off their love for each other and your brand.

Thank You Note

Send a heartfelt thank you note to your customers who are moms or mother figures. This can be a simple message of appreciation or a personalized message from your team.


We internally came up with a few ideas that you can try. Create a dress up contest or a tik tok challenge and offer giveaways as a token of gratitude. This can be a great branding activity and guess what, you can feature the winners over emails and encourage others to participate in your upcoming contests.

3. Memorial Day | May 29

Segment: All
Campaign Ideas:

Patriotic Sale

Create a sale that honors the spirit of Memorial Day with patriotic items like red, white, and blue clothing or accessories. Include themed graphics in your email to create excitement and encourage customers to take advantage of the sale.

Outdoor Essentials

Memorial Day is the unofficial start of summer, so create an email campaign that focuses on outdoor essentials like swimsuits, sandals, and sunglasses. You can also include items like beach towels, hats, and tote bags.

May offers plenty of opportunities for fashion brands to create engaging email campaigns and connect with their audience. From seasonal events like Cinco de Mayo and Memorial Day to celebrations like National Teacher Day and Mother's Day, there are many ways to tap into the spirit of the month and showcase your brand's personality.

Add your DNA, try incorporating a few from these campaign ideas and let us know how it worked for you.🙂

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