January is a great time to start planning and organizing your home and garden eCommerce store's email campaigns for the new year. With the holiday season over, many people are looking to refresh and renew their home and gardens, making it the perfect time to promote your products and connect with your audience.
In this blog, we will look at how you can use trends, holidays, and events to create relevant and timely campaigns that will resonate with your audience.
Whether you're looking to increase brand awareness, drive sales, or build customer loyalty, these email campaign ideas will help you achieve your goals and start the year off on the right foot.
1. New Year, New Home Sale
Offer discounts on select home decor items or products to help customers kick off the new year with a refreshed home.
2. Winter Warm Up Sale or Cozy Up Your Home
With colder weather, recommend products that can help customers make their home more cozy, such as blankets, throws, heated blankets, candles, scents, and home fragrances.
3. Winter Landscaping
While outdoor landscaping may be limited in the winter, focus on products and tips for maintaining the landscaping that customers already have, such as protecting plants from the cold and keeping sidewalks and driveways clear of snow and ice.
4. Indoor Garden Inspiration
January can be a dreary month for gardening, so focus on indoor plants and products that can help customers bring some greenery into their home.
5. Home Organization
With the new year, there are chances that your customers are looking to get organized and have a mindset to make changes to their home decor. Offer products and tips for organizing home spaces, such as closets, pantries, and garages.
6. Winter Gardening Tips
While outdoor gardening may be difficult in the winter, there are still plenty of indoor gardening activities that can be done. Offer tips and products for indoor gardening, such as grow lights and indoor herb kits.
7. Home Office Upgrade
While working from home has become a new normal, focus on products that can help customers create a comfortable and functional home office space.
8. Valentine's Day Gift Ideas
Valentine's Day falls in February, but you can start promoting gift ideas in January. Offer gift guides and discounts on home decor and other items that would make for romantic gifts.
Important dates in January
1. National Trivia Day - Jan 4th
- Campaign Type: Quiz
- Segment: Not engaged
- Campaign Ideas:
A trivia quiz
You could create a trivia quiz about home and garden topics and send it to your subscribers. You could offer a prize to the person who gets the most answers correct.
A sale on trivia-themed products
You could hold a sale on products that are related to trivia, such as books, e-books about gardening or games that can be played in the backyard.
2. National Cuddle Up Day - Jan 6th
- Campaign Type: Discount sale
- Segment: All
- Campaign idea:
A sale on cozy home decor items
This could include a sale of blankets, pillows, and other items that are perfect for snuggling up on the couch or in bed.
3. International Thank You Day - Jan 11
- Campaign Type: Gratitude, Discount
- Segment: All Purchasers in 2023
- Campaign ideas:
A thank you discount
You could offer a special discount to your customers as a way of saying thank you for their business.
Customer appreciation sale
You could hold a sale on select products as a way of thanking your customers for their loyalty.
Simple thank you email
You could send a simple email to your subscribers thanking them for their business and letting them know how much you appreciate them.
4. Martin Luther King Day: Jan 16th
- Campaign Type: Aspirational + Discount
- Segment: All
- Campaign ideas:
A message of solidarity
You could send an email to your subscribers expressing your support for the principles of equality and justice that Martin Luther King Jr. stood for.
A sale on home decor items with a charitable component
You could hold a sale on select home decor items and donate a portion of the proceeds to a charity or organization that promotes social justice and equality.
5. Get To Know Your Customers Day: Jan 19th
- Campaign Type: Survey
- Segment: Inactive, Active and Passives (Float three different surveys)
- Campaign Idea:
A customer survey
You could send out a survey to your subscribers to learn more about their preferences and what they like about your products. You could offer a discount or other incentive for completing the survey.
6. National Use your gift card Day: Jan 21st
- Campaign Type: Funny/Quirky
- Segment: VIP Customers + Discount Shoppers
- Campaign ideas:
A sale on gift cards
You could offer a special discount on your e-gift cards or physical gift cards to encourage people to purchase them as gifts for their friends and loved ones.
A reminder to use gift cards
If you have customers who have purchased gift cards from your store but have not yet used them, you could send out a reminder email encouraging them to use their gift cards. You could also include a special offer or promotion to incentivize them to shop with you.
A special promotion
You could offer a special promotion or free gift with the purchase of a gift card to encourage people to shop with you on National Use Your Gift Card Day.
7. National Compliment Day: Jan 24th
- Campaign Type: Bundles, Discount Coupons
- Segment: All purchasers
- Campaign idea:
A customer appreciation email
You could send out an email to your subscribers thanking them for their business and including a compliment about their previous purchases. This could be a great way to show your appreciation and build stronger relationships with your customers.
8. National Opposite Day: Jan 25th
- Campaign Type: Follow up to previous one -> Add Humour
- Segment: All purchasers who haven’t purchased in your previous campaign on Jan 24th
- Campaign Ideas:
A quiz or contest
You could create a quiz or contest that tests your customers' knowledge of opposite words and phrases. You could offer a prize to the person who gets the most answers correct.
A "do the opposite" sale
You could hold a sale on products that are normally purchased together, but offer them at a discount if customers buy the opposite items. For example, you could offer a discount on candles if customers also purchase a decor light.
An "opposite" email
You could send an email to your subscribers that is written entirely in the opposite language. For example, instead of saying "buy now," you could say "don't buy now." This could be a fun and creative way to celebrate National Opposite Day.
9. National Spouses Day: Jan 26th
- Campaign Type: Gift/Coupon
- Segment: Gender + Age (over 30) + not purchased in the last 120 days
- Campaign Ideas:
A sale on gift ideas for spouses
You could hold a sale on products that would make great gifts for spouses, such as home decor items or gardening tools.
Promote a social media contest
Encourage your followers to post pictures of their spouses and share why they are grateful for them. You could offer a prize to the most heartfelt or romantic entry.
An email campaign
You could send out an email to your subscribers promoting your gift ideas for spouses and offering a special discount for National Spouses Day.
A special promotion
You could offer a free gift with any purchase over a certain amount. This could be a great way to encourage customers to shop with you on National Spouses Day.
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Thanks for giving our blog a read, if you're looking for campaign ideas for February, we got you covered 😉
30+ Email Campaign Ideas for February
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