20+ Creative Email Campaign Ideas for Health and Wellness brands this January

December 23, 2022

January is the perfect time to kick off the new year with fresh and engaging email campaigns for your eCommerce health and wellness store. With many people looking to start the new year with a renewed focus on their health and wellness, there are many opportunities to promote your products and connect with your audience.

In this blog, we will look at how you can use trends, holidays, and events to create relevant and timely campaigns that will resonate with your audience.

Whether you're looking to increase brand awareness, drive sales, or build customer loyalty, these email campaign ideas will help you achieve your goals and start the year off on the right foot.

1. New Year, New Me Sale

‍Offer a sale on products that support resolutions, such as healthy snack options, workout gear, or supplements.

2. "New Year, New You, New flavours" campaign

Encourage customers to step out of their comfort zone and try new and unique health and nutrition products by offering discounts on a selection of new and unique items.

‍3. Promote a Quiz

‍Create a "healthy quiz" where customers can test their knowledge of nutrition and healthy habits and receive a discount or prize for participating.

4. "Winter Detox" campaign

As the winter months can be a time of indulgence, promote products and plans that can help customers detox and feel refreshed.

‍5. Bundle your offers

Offer a "buy one, get one free" promotion on products that support healthy habits, such as water bottles or fitness trackers.

‍6. New Year healthy gift basket

Offer a "healthy gift basket" where customers can buy it or custom gift baskets filled with healthy products and snacks.

‍7. Winter food tips

January is a great time to share food tips to keep your customers warm. Consider giving offers for the products that compliment their winter health goals.

‍8. Gift Ideas

January is also a popular time for gift-giving, so consider creating an email campaign featuring your gift ideas. Encourage your customers to help their peers to kick-start their journey towards a healthy life by gifting your bundled products.

‍Important dates in January

1. National Trivia Day - Jan 4th

Campaign Type: Quiz
Segment: Not engaged
Campaign Ideas:

Trivia Quiz

Create a fun and interactive trivia quiz that focuses on health and nutrition. Encourage customers to participate by offering a discount code or other incentive for those who complete the quiz.

Fun Facts

Compile a list of interesting facts about health and nutrition, and send an email to your customers highlighting some of them. You could include a special offer or promotion to encourage customers to explore your site further.

2. International Thank You Day - Jan 11

Campaign Type: Gratitude, Discount
Segment: All Purchasers in 2022
Campaign Ideas:

A thank you discount

You could offer a special discount to your customers as a way of saying thank you for their business.

‍Customer appreciation sale

You could hold a sale on select products as a way of thanking your customers for their loyalty.

‍A Simple thank you email

You could send a simple email to your subscribers thanking them for their business and letting them know how much you appreciate them.

3. Martin Luther King Day: Jan 16th

Campaign Type: Aspirational + Discount
Segment: All
Campaign Ideas:

A sale on products that support social justice causes

You could hold a sale on products that give back to organizations that support social justice causes.

‍A message of solidarity

You could send an email to your subscribers expressing your support for the principles of equality and justice that Martin Luther King Jr. stood for.

4. Get To Know Your Customers Day: Jan 19th

Campaign Type: Survey
Segment: Inactive, Active and Passives (Float three different surveys)
Campaign Ideas:

A customer survey

You could send out a survey to your subscribers to learn more about their preferences and what they like about your products. You could offer a discount or other incentive for completing the survey.

5. National Use your gift card Day: Jan 21st

Campaign Type: Gift card
Segment: VIP Customers + Discount Shoppers
Campaign ideas:

A sale on gift cards

You could offer a special discount on your e-gift cards or physical gift cards to encourage people to purchase them as gifts for their friends and loved ones.

‍A reminder to use gift cards

If you have customers who have purchased gift cards from your store but have not yet used them, you could send out a reminder email encouraging them to use their gift cards. You could also include a special offer or promotion to incentivize them to shop with you.

‍A special promotion

You could offer a special promotion or free gift with the purchase of a gift card to encourage people to shop with you on National Use Your Gift Card Day.

5. National Compliment Day: Jan 24th

Campaign Type: Bundles, Discount Coupons
Segment: All purchasers
Campaign ideas:

A customer appreciation email

You could send out an email to your subscribers thanking them for their business and including a compliment about their previous purchases. It’s a great time to sell bundled products.

6. National Opposite Day: Jan 25th

Campaign Type: Follow up to previous one -> Add Humour
Segment: All purchasers who haven’t purchased in your previous campaign on Jan 24th
Campaign Ideas:

Opposite Day Deals

‍Offer special deals or discounts on products that are the opposite of what you typically sell. For example, if you typically sell healthy snacks, offer a sale on indulgent treats.

‍Opposite Day Challenge

‍Encourage customers to participate in a challenge to try something new and different. This could be something like trying a new workout routine, or experimenting with a different type of cuisine.

7. National Spouses Day: Jan 26th

Campaign Type: Gift/Coupon
Segment: Gender + Age (over 30) + not purchased in the last 120 days
Campaign Ideas:

Couples Health Challenge

Encourage customers to participate in a couples' health challenge, such as committing to a 30-day fitness or nutrition plan together. Offer special deals or discounts on products that can help support the challenge.

‍Couples Cooking Class

Create a special promotion for couples cooking classes that focus on healthy meal prep and cooking techniques.

‍Spouses Day Gift

Create a special promotion or offer for gift bundles for spouses. These could include healthy snacks, supplements, or workout gear.

‍Relationship goals

Create an email campaign that focuses on relationship goals that includes health and fitness. These can be inspirational stories of couples who have been successful in achieving their fitness and health goals together.