20+ strategic email campaign ideas for health and wellness brands this July

July brings the peak of summer, and for health and wellness brands, it's an opportunity to inspire customers to prioritize self-care and embrace a holistic well-being. From infusing wellness into Independence Day festivities to celebrating mindfulness on International Self-Care Day, we've got your July email marketing covered.

In this blog, we'll guide you through the entire July calendar, offering email campaign ideas tailored to each event. Whether you're promoting your summer essentials or educating your customers on summer protection, these email campaigns can be altered to suit your goals.

Let's dive into the July email campaigns we've gathered for you:

1. Summer Wellness Education:

Educate your customers about the importance of maintaining summer wellness. Offer weekly tips, workout routines, and the recommended yoga practices.

2. Stay Hydrated Campaigns:

Promote hydration by showcasing a range of water bottles, infusers, and hydration supplements. Offer a bundle discount for customers purchasing hydration essentials to stay refreshed during the summer heat.

3. Outdoor Fitness Essentials:

Curate a collection of fitness gear suitable for outdoor workouts. Highlight items like yoga mats, resistance bands, and sunscreen. Offer a special discount for those looking to take their fitness routine outdoors.

4. Morning Routine Guide:

Provide customers with a guide to crafting a morning routine. Recommend wellness products such as herbal teas, essential oils, meditation mats, etc. Offer discounts on these products to encourage a healthy morning routine.

5. Superfood Spotlight:

Shine a spotlight on a featured superfood each week suited for the summer. Share its health benefits, recipe ideas, and offer discounts on products containing or complementing the superfood.

Important Dates in July:

1. July 1 - International Joke Day:

Segment: All

Campaign Ideas:

• Laugh & Stay Healthy: Share lighthearted health tips infused with humor. You could also share a limited time coupon code that sounds funny or quirky.
• Discount for a joke: Conduct a contest that'll reward the participants with a small discount for sharing a creative joke centred around your brand.

2. July 4 - Independence Day Sale:

Segment: United States Customers

Campaign Ideas:

• Flash Sale: Host a flash sale on Independence Day with limited-time discounts on select products. Use patriotic themes in your email design to capture the holiday spirit.
• Red, White, and Beautiful Collection: Create a special collection featuring red, white, and blue products to celebrate Independence Day. Bundle them for a lower price.
• Freedom to Flourish Sale: Offer discounts on wellness products that support mental and emotional well-being. Emphasize the connection between independence and personal flourishing.
• Independence Day Sale: Conduct a quiz related to independence day and encourage subscribers to participate in return for an incentive.

3. July 15 - National Give Something Away Day:

Segment: All

Campaign Ideas:

• Surprise Giveaway: Run a surprise giveaway, encouraging customers to participate by sharing their favorite products. Offer a discount code to all participants.
• Pay It Forward Sale: Run a promotion where customers can buy one product and get a second at a discounted price. Encourage them to gift the second item to a friend.

4. July 22 - July 25 - Christmas in July Sale

Segment: All

Campaign Ideas:

• Festive Countdown Deals: Run a week-long countdown to July 25 with daily deals on different products. Each day you can give out different offers and make people anticipate your email.
• Limited-Edition Christmas Collection: Launch a special Christmas-themed collection with holiday packaging and seasonal colors. Offer a discount for customers who purchase items from this limited-edition collection during the Christmas in July celebration.

5. July 24 - International Self-Care Day: Segment: All

Campaign Ideas:

• Self-Care Mastery Webinar: Host a webinar featuring self-care experts. Offer attendees exclusive discounts on self-care products and resources to support their personal wellness journeys.
• Self-Care Essentials: Highlight a selection of self-care health products. Offer a discount or bundle deal to encourage customers to treat themselves on International Self-Care Day.
• My Skincare Routine: Share the healthy routine of someone from the company to showcase how they use the products for self-care.

Customer's Skincare Routine: Encourage customers to share their own healthy routine for an incentive.

6. July 26 - National Aunt and Uncle's Day:

Segment: Customers age <50

Campaign Ideas:

• Family Beauty Time: Encourage customers to celebrate National Aunt and Uncle's Day by gifting health products to their loved ones. Offer a special family discount.

7. July 30 - International Day of Friendship:

Segment: Loyal Customers

Campaign Ideas:

• Friend Appreciation Sale: Offer a special discount to customers who purchase health products for their friends. Encourage them to share the love on International Friendship Day.
• Friendship BOGO: Promote a BOGO sale by encouraging customers to buy a product and a free one to their friends.

As the summer continues to shine, we hope these campaign ideas spark inspiration and set the stage for the month. Now all that's left to do is put these campaigns to work and monitor the results.