30+ Must-Try Email Campaign Ideas for Health and Wellness Brands this May

Discover 30+ fresh and powerful email campaign ideas for health and wellness brands to boost engagement and sales this May

Campaign Ideas
April 21, 2023
30+ Must-Try Email Campaign Ideas for Health and Wellness Brands this May

Maintaining good health and wellness is always important, but in May, there are a number of special events and observances that make it a particularly relevant time to focus on this topic. 

As an eCommerce health and wellness brand, May is the perfect time to ramp up your email marketing campaigns and connect with your audience in meaningful ways.

In this blog, we'll explore a variety of email campaign ideas that are perfect for health and wellness brands during the month of May. 

From observances like Mental Health Awareness Month to events like Memorial Day, we'll provide you with a range of ideas to inspire your next email campaign and help you engage with your subscribers in new and meaningful ways.

1. Mental Health Awareness Month

May is Mental Health Awareness Month, and as a health and wellness brand, you can use your email campaign to raise awareness about mental health and promote your products and services that can help improve mental health.

2. Mother's Day

Mother's Day is a great opportunity to promote products that can help moms relax and rejuvenate, such as bath and body products, essential oils, and yoga accessories.

Pro Tip

  • Begin at least two weeks prior and gauge their interest in Mother's Day promotions. 
  • Offer them the option to opt-out, as you may not know their personal circumstances. 
  • Send campaigns only to those who have expressed interest. Keep in mind that this is not just a sales campaign; it's about building a deeper connection between your brand and your customer
  • Prepare a solid campaign plan for extended mother’s day

3. National Fitness Month

May is also National Fitness Month, and as a health and wellness brand, you can use your email campaign to promote fitness products, such as workout equipment, protein powders, and supplements.

4. Memorial Day Sale

Memorial Day weekend is a popular time for sales, so use your email campaign to offer discounts or promotions on your products and services.

5. Allergy Season

May is a peak season for allergies, so use your email campaign to promote products that can help alleviate allergy symptoms, such as air purifiers, natural remedies, and hypoallergenic bedding.

6. National Meditation Month

May is National Meditation Month, and as a health and wellness brand, you can use your email campaign to promote meditation products, such as guided meditations, meditation cushions, and aromatherapy diffusers.

7. Skin Care

With the weather warming up, people are likely to be more conscious about their skin care routines. Use your email campaign to promote skin care products, such as sunscreen, moisturizers, and facial masks.

8. Memorial Day Recipe Ideas

Memorial Day is a time for outdoor grilling and picnics. Use your email campaign to share healthy recipe ideas for the holiday weekend, using your brand's products in the recipes if possible.

Important Dates in May


May month is special as we call this the mental health Awareness month. You see a few empty dates in the calendar. Use this as an opportunity to send campaigns showcasing the importance of mental health, how to attain mindfulness, invite your subscribers to a free virtual session,collaborate with wellness experts etc. Use this opportunity to build trust.

1. Star Wars Day | May 04

Segment: All 
Campaign Ideas

May the 4th Be With You Sale

Offer a special discount on your products. Use clever subject lines and themed graphics to tie in the Star Wars theme and grab your subscribers' attention.

Healthy Eating for the Rebel Alliance

Send an email promoting healthy eating habits, drawing inspiration from the dietary habits of the Rebel Alliance in the Star Wars franchise. Provide healthy meal ideas and recipes that can be easily incorporated into a busy lifestyle.

May the Fourth Be with Your Mind

Promote mental health and wellness with an email campaign that ties in the Star Wars theme. Share tips for practicing mindfulness, reducing stress, and staying focused using the power of the Force.

Star Wars Themed Giveaway

Host a Star Wars-themed giveaway or contest that encourages subscribers to engage with your brand. You could offer Star Wars merchandise as prizes or even create custom merchandise with your brand's logo alongside Star Wars elements.

2. Mother’s day | May 04

Segment: Subscribers who have opted in for Mother’s day campaign 
Campaign Ideas

Give Mom the gift of health and wellness

Promote your products that can help mothers maintain a healthy and balanced lifestyle.

Make Mom feel special with our self-care products

Highlight your products that can help mothers unwind and relax, such as bath bombs, candles, and essential oils.

Gift ideas for the health-conscious Mom

Showcase your gift bundles or products that would make great gifts for a health-conscious mother.

Celebrate Mom with a virtual yoga class

Host a virtual yoga class on Mothers' Day and invite your subscribers to join in, promoting your yoga-related products.

Make Mom's day with a personalized meal plan

Offer personalized meal plans or consultations with a nutritionist as a special Mothers' Day gift.

Celebrate Moms with a giveaway

Run a Mothers' Day giveaway that includes a selection of your health and wellness products.

3. National Sunscreen day | May 27

Segment: All 
Campaign Ideas

Tips for choosing the right sunscreen

Share tips on how to choose the right sunscreen, based on skin type, SPF level, and other factors that your audience may find useful.

Sunscreen benefits

Highlight the importance of using sunscreen, including protecting against sunburn, premature aging, and reducing the risk of skin cancer.

Product recommendations

Recommend sunscreen products from your brand's collection that are suitable for different skin types and activities.

How to apply sunscreen

Provide instructions on how to apply sunscreen correctly, including how much to use, when to reapply, and where to apply.


Share testimonials from satisfied customers who have used your sunscreen products and have had positive results.

4. Memorial day | May 29

Segment: All 
Campaign Ideas

Healthy Memorial Day Recipes

Share healthy recipes that are perfect for Memorial Day celebrations.

Give Back Campaign

Encourage your customers to donate to a veteran organization or offer to donate a portion of your sales to a veteran charity.

Use these ideas as a starting point and tailor them to your brand's unique voice and messaging to create effective and impactful email campaigns. Be creative, have fun, and make sure to keep your campaigns relevant to your target audience.

Good luck!

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