20+ Creative Email Campaign Ideas for Pet brands this January

January is a great time to start planning and organizing your eCommerce pet store's email campaigns for the new year. With many people looking to start the new year with a renewed focus on their pets, it's a perfect opportunity to connect with your audience and promote your products.

In this blog, we will look at how you can use trends, holidays, and events to create relevant and timely campaigns that will resonate with your audience. 

Whether you're looking to increase brand awareness, drive sales, or build customer loyalty, these email campaign ideas will help you achieve your goals and start the year off on the right foot.

1. Winter Pet Care

With colder weather, focus on products that can help customers take care of their pets in the winter, such as warm shelter beds, jackets etc.

2. Indoor Pet Activities

Encourage customers to keep their pets active during the winter with indoor pet toys and products, such as interactive feeders and puzzle toys.

‍3. Pet Travel

‍Many people travel during the winter, either for the holidays or to escape the cold. Offer products and tips for traveling with pets, such as carriers, travel crates, and travel-sized supplies.

4. National Hat Day

‍Consider offering discounts on pet-sized hats or promoting products that feature hats, such as pet sweaters with built-in hats.

‍5. Pet Movie Night

With colder weather and shorter days, many people may be looking for indoor activities to do with their pets. Consider promoting a "pet movie night" theme, with products such as cozy pet beds and blankets, and recommend a selection of pet-friendly movies that customers can watch with their furry friends.

‍6. Celebrity Pet Look Alikes

Have some fun with your email campaigns by promoting products that are inspired by celebrity pets, such as a line of pet clothing that is inspired by the outfits of a popular celebrity's pet.

7. Pet Horoscopes

Consider offering "pet horoscopes" as a fun and unique way to engage with customers. Customers can enter their pet's birth date and receive a personalized horoscope for their pet, such as "Your pet will be feeling extra playful this month, so make sure to have plenty of toys on hand!"

‍8. National Puzzle Day

January 29th is National Puzzle Day, so consider promoting puzzle toys or games that pets can enjoy. You could even offer a special discount on puzzle toys to customers who solve a pet-themed puzzle on your website.

Important dates in January

1. National Trivia Day - Jan 4th 

• Campaign Type: Quiz
• Segment: Not engaged 
• Campaign Ideas:

Pet Trivia Quiz

Create a pet-themed trivia quiz and send it to your email subscribers. Offer a prize to the first X number of people who correctly answer all the questions.

‍Trivia-Inspired Pet Products

Create a collection of pet products that are inspired by trivia facts, such as a line of pet toys that are shaped like famous landmarks or a collection of pet clothes that are inspired by historical figures.

Trivia-Inspired Pet Content

Create content that is inspired by pet trivia facts, such as blog posts or social media posts that highlight interesting or lesser-known facts about pets.

‍Trivia-Themed Pet Giveaways

Offer trivia-themed pet giveaways, such as a "pet trivia scratch-off" where customers can win prizes by correctly answering trivia questions.

2. National Cuddle Up Day - Jan 6th 

• Campaign Type: Discount sale
• Segment: All 
• Campaign Ideas:

A sale on cuddly pet products

This could include blankets, beds, and other cozy items that pets can snuggle up with.

‍Promote your social media contest

Encourage your followers to post pictures of their pets cuddling up with their favourite toy or blanket. You could offer a prize to the cutest or most creative photo.

‍A special promotion

You could offer a free cuddly toy or blanket with any purchase over a certain amount. This could be a great way to encourage customers to shop with you on National Cuddle Up Day.

3. National Bubble Bath Day - Jan 8th

• Campaign Type: Discount Sale
• Niche: Health & Wellness , Babycare Brands, Pets
• Segment: All 
• Campaign Ideas:

A sale on pet bath products

You could offer a discount on your selection of shampoos, conditioners, and other bath products for pets.

A special promotion

You could offer a free bubble bath-themed toy or accessory with any purchase over a certain amount.

‍A how-to guide

You could send an email with tips and tricks for giving your pet a bubble bath, including which products to use and how to make the experience as enjoyable as possible for your furry friend.

‍A social media contest

Encourage your followers to post pictures of their pets enjoying a bubble bath. You could offer a prize to the cutest or most creative photo.

‍An email newsletter

You could include a feature on National Bubble Bath Day in your regular email newsletter, highlighting your bubble bath products and offering a special discount for the occasion

4. International Thank You Day - Jan 11 

• Campaign Type: Gratitude, Discount 
• Segment: All Purchasers in 2023
• Campaign Ideas:

A thank you discount

You could offer a special discount to your customers as a way of saying thank you for their business.

‍A customer appreciation sale

You could hold a sale on select products as a way of thanking your customers for their loyalty.

A thank you email

You could send a simple email to your subscribers thanking them for their business and letting them know how much you appreciate them.

5. Martin Luther King Day: Jan 16th

• Campaign Type: Aspirational + Discount 
• Segment: All 
• Campaign Ideas: 

A message of solidarity

You could send an email to your subscribers expressing your support for the principles of equality and justice that Martin Luther King Jr. stood for.

‍A sale on pet products with a charitable component

You could hold a sale on select pet products and donate a portion of the proceeds to a charity or organization that promotes social justice and equality.

‍A social media campaign

You could post messages of support on your social media channels and encourage your followers to do the same. You could also share quotes or information about Martin Luther King Jr. and his impact on the civil rights movement.

‍An email newsletter

You could include a feature on Martin Luther King Day in your regular email newsletter, highlighting the significance of the holiday and any special promotions or events that you have planned to mark the occasion.

6. Get To Know Your Customers Day: Jan 19th 

• Campaign Type: Survey 
• Segment: Inactive, Active and Passives (Float three different surveys)
• Campaign Idea:

A customer survey

You could send out a survey to your subscribers to learn more about their preferences and what they like about your products. You could offer a discount or other incentive for completing the survey.

7. National Use your gift card Day: Jan 21st

• Campaign Type: Funny/Quirky
• Segment: VIP Customers + Discount Shoppers 
• Campaign Ideas:

A sale on gift cards

You could offer a special discount on your e-gift cards or physical gift cards to encourage people to purchase them as gifts for their friends and loved ones.

‍A reminder to use gift cards

If you have customers who have purchased gift cards from your store but have not yet used them, you could send out a reminder email encouraging them to use their gift cards. You could also include a special offer or promotion to incentivize them to shop with you.

A special promotion

You could offer a special promotion or free gift with the purchase of a gift card to encourage people to shop with you on National Use Your Gift Card Day.

8. National Compliment Day: Jan 24th 

• Campaign Type: Bundles, Discount Coupons 
• Segment: All purchasers 
• Campaign Idea:

A customer appreciation email

You could send out an email to your subscribers thanking them for their business and including a compliment about their pets. This could be a great way to show your appreciation and build stronger relationships with your customers.

9. National Opposite Day: Jan 25th  

• Campaign Type: Follow up to previous one -> Add Humour 
• Segment: All purchasers who haven’t purchased in your previous campaign on Jan 24th 
• Campaign ideas:

A quiz or contest

‍You could create a quiz or contest that tests your customers' knowledge of opposite words and phrases. You could offer a prize to the person who gets the most answers correct.

‍A "do the opposite" sale

You could hold a sale on products that are normally purchased together, but offer them at a discount if customers buy the opposite items. For example, you could offer a discount on cat toys if customers also purchase a dog toy.

‍An "opposite" email

You could send an email to your subscribers that is written entirely in the opposite language. For example, instead of saying "buy now," you could say "don't buy now." This could be a fun and creative way to celebrate National Opposite Day.

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Thanks for giving our blog a read, if you're looking for campaign ideas for February, we got you covered 😉

30+ Email Campaign Ideas for February