The Secrets of Crafting Stellar Holiday Offers

Getting ready for the SuperBowl of the eCommerce space?

With countless brands competing for the attention of eager shoppers, how do you make your offers truly stand out in the crowd?  

A good offer isn't just about slashing prices. It's about crafting an irresistible combination of value and experience amidst the flurry of online sales.

At its bare minimum, an offer is product + price. A great offer involves product + price + incentive. A superior offer looks like this: product + price + incentive + risk reversal + favorable payment terms.

Here's an example: Buy the hairfall serum at $160 (down from $220). See results in 60 days or money back guaranteed. Pay in 4 terms with Sezzle.

So, let's uncover the different ways to create a superior offer.

Express delivery 

Most people procrastinate until the last minute to buy gifts during the holiday season. Providing them with services like express delivery will be a nice incentive for them to make a purchase.

For last-minute shoppers who are in a rush, express delivery can be their saving grace, delivering products right when they need them. Think of it as delivering holiday cheer at warp speed, straight to your customers' doorsteps.

Providing a range of delivery time windows ensures everyone gets their goodies exactly when they need them.

Early bird offer

Why blend in with the sales crowd when you can rock the runway first? Send out early bird offers to your VIP customers to attract them early on.

Send out exclusive early bird offers to your VIP customers and let them snag the best deals before anyone else. This makes them feel special and exclusive.

Shop and donate deals

Ditch the discount crowd and make a memorable mark with charitable vibes this BFCM.

Make them feel like their shopping spree is contributing to a good cause. For instance, for every purchase, pledge to donate a percentage to a charity or plant a tree. Shopping with a purpose never felt so good.

Buy Now Pay later 

A favorable payment option is a major influencing factor in any purchase.

As the holiday season approaches customers can buy products while managing their expenses. BNPL gives shoppers the flexibility and convenience to buy a product immediately without being indecisive and paying later according to their convenience.

This can also reduce cart abandonment rates and increase your conversion rate as it simplifies the checkout process. 

Freebies 

Step into Santa Claus’s shoes this shopping season. Incentivize your customers with freebies with every purchase with a minimum order value. this also encourages the customers to buy more and benefits them by giving them an extra item. 

Extended return period 

Think of extending your return period like giving your customers a stress-free trial period. It's like saying, "Hey, take your time deciding."

With a longer return window, your customers can shop with confidence, knowing they have time to change their minds. It's the gift of peace of mind during this hectic season.

Product Bundles 

Strategically bundling up a few products and selling them at a lower price offers great perceived value to the shopper. Highlight this value and savings they are going to enjoy.

Product bundling can help you sell more items, increase your AOV, and helps clear inventory without hurting your brand much.

A fitness enthusiast bundle with one yoga mat, 2 resistance bands and a water bottle sells the entire yoga experience and makes a far-easier choice for the customer rather than buying the individual products.

BOGO offers 

Who doesn't love a good BOGO deal?

It's like getting an extra slice of cake for free—it's hard to resist. Offering a Buy One, Get One deal can effortlessly boost your sales and give your customers that sweet satisfaction of a good deal.

So, there you have it - a treasure chest of exciting offers to make your brand shine this BFCM. By offering unique deals and a touch of holiday magic, you'll not only boost sales but also create a memorable shopping experience for your customers.