20+ Creative Email Campaign Ideas for Jewelry and Luxury brands this January

March 22, 2023

January is a great time to start planning and organizing your eCommerce jewellery and luxury store's email campaigns for the new year. With many people looking to refresh their wardrobe and jewellery collection after the holidays, it's a perfect opportunity to connect with your audience and promote your products.

In this blog, we will look at how you can use trends, holidays, and events to create relevant and timely campaigns that will resonate with your audience.

Whether you're looking to increase brand awareness, drive sales, or build customer loyalty, these email campaign ideas will help you achieve your goals and start the year off on the right foot.

1. New Year, New Jewelry

Promote the latest jewellery collections and trends for the new year.

‍2. Valentine's Day Special

Create a special Valentine's Day collection and promote it to your audience.

‍3. End-of-Season Sale

Offer discounts on select jewellery items to clear out inventory.

‍4. Gift Guide

Create a gift guide for different occasions, such as birthdays, anniversaries, and weddings.

‍5. Limited-time Offer

Create a sense of urgency by offering a limited-time promotion or deal.

‍6. Diamonds are a girl's best friend

Create an email campaign featuring the diamond jewelry collection, highlighting their timelessness, elegance, and luxury.

‍7. Jewelry styling tips

Create an email campaign featuring jewelry styling tips and ideas, accompanied by product recommendations.

‍8. Bundle Deals

Create bundle deals to encourage customers to buy multiple items at once.

‍9. Gift with purchase

Offer a complimentary gift with purchase of a certain amount to increase the average order value.

Important dates in January

1. National Trivia Day - Jan 4th

Campaign Type: Quiz
Segment: Not engaged
Campaign Ideas:

Trivia Quiz

Create a trivia quiz related to jewellery and luxury goods, and offer a prize or discount to the winner.

‍Trivia Game

Create a game that challenges your customers to identify different types of jewellery or luxury goods, and offer a prize or discount to the winner.

‍Trivia Fact

Send an email that includes interesting trivia facts about jewellery and luxury goods, such as the history of a particular piece or a famous person who wore it.

‍Trivia Challenge

Create a challenge where customers can test their knowledge of jewellery and luxury goods and share their results on social media for a chance to win a prize.

2. National Cuddle Up Day - Jan 6th

Campaign Type: Discount sale
Segment: All
Campaign Ideas:

Couples Collection

‍Highlight a collection of jewellery that is perfect for couples, such as matching rings or bracelets.

‍Cuddle Up with a loved one

‍Create a campaign that features couples cuddling up together, highlighting the romantic and intimate side of your products.

‍3. International Thank You Day - Jan 11

Campaign Type: Gratitude, Discount
Segment: All Purchasers in 2023
Campaign Ideas:

A thank you discount

You could offer a special discount to your customers as a way of saying thank you for their business.

‍Customer appreciation sale

You could hold a sale on select products as a way of thanking your customers for their loyalty.

‍A Simple thank you email

You could send a simple email to your subscribers thanking them for their business and letting them know how much you appreciate them.

4. Martin Luther King Day: Jan 16th

Campaign Type: Aspirational + Discount
Segment: All
Campaign Ideas:

A sale on products that support social justice causes

You could hold a sale on products that give back to organizations that support social justice causes.

‍A message of solidarity

You could send an email to your subscribers expressing your support for the principles of equality and justice that Martin Luther King Jr. stood for.

5. Get To Know Your Customers Day: Jan 19th

Campaign Type: Survey
Segment: Inactive, Active and Passives (Float three different surveys)
Campaign Ideas:

A customer survey

You could send out a survey to your subscribers to learn more about their preferences and what they like about your products. You could offer a discount or other incentive for completing the survey.

6. National Use your gift card Day: Jan 21st

Campaign Type: Gift card
Segment: VIP Customers + Discount Shoppers
Campaign ideas:

A sale on gift cards

You could offer a special discount on your e-gift cards or physical gift cards to encourage people to purchase them as gifts for their friends and loved ones.

‍A reminder to use gift cards

If you have customers who have purchased gift cards from your store but have not yet used them, you could send out a reminder email encouraging them to use their gift cards. You could also include a special offer or promotion to incentivize them to shop with you.

‍A special promotion

You could offer a special promotion or free gift with the purchase of a gift card to encourage people to shop with you on National Use Your Gift Card Day.

7. National Compliment Day: Jan 24th

Campaign Type: Bundles, Discount Coupons
Segment: All purchasers
Campaign ideas:

A customer appreciation email

You could send out an email to your subscribers thanking them for their business and including a compliment about their previous purchases. It’s a great time to sell bundled products.

8. National Opposite Day: Jan 25th

Campaign Type: Follow up to previous one -> Add Humour
Segment: All purchasers who haven’t purchased in your previous campaign on Jan 24th
Campaign Ideas:

Opposites Attract Sale

‍Offer discounts on products that are the opposite of what you typically sell, such as costume jewellery or trendy fashion items. Create a limited collection of fashion items that goes well with your jewellery so that you can clear your inventories.